They have a great website and tools all for free. Retirement planning software, portfolio analysis software, investment analysis software, budgeting tool and more. They have advisors you can speak with in person or over the phone. 24/7 customer service. Their reputation for putting the client first makes me feel like they really do want to do what is in my best interest. Lower cost than Schwab and Vanguard including index funds. They have great actively managed funds which have low expense ratios and most beat the index.